Seventeenth-century Oxford scholar Robert Burton’s lifework, The Anatomy of Melancholy, weighs in at a door-stopping 1,400 pages. But his cure for the “Black Choler” of depression came down to just six words: “Be not solitary, be not idle.” Writing today, he might add: “And maybe take a placebo.”
Placebos are sham treatments that work even though they lack an active ingredient. Pills made of sugar or corn starch have improved Parkinson’s disease, anxiety and pain. Now research suggests placebos may be as good as real drugs for treating depression.
In this most recent study, people with at least moderate depression received support and encouragement alone, or coupled with an antidepressant or a placebo. Those who received an antidepressant or placebo did better than those who got only support. But placebos improved depression nearly as much as the active drug and the difference wasn’t significant.
An earlier review found antidepressants offered minimal benefit over placebos except in very severe depression, where the benefit was substantial. And a 2008 study found antidepressants were no more effective even in severe depression; very depressed people were just less responsive to placebos.
One theory suggests placebos work because people expect them to. A grave doctor and austere consulting room help convince patients a drug works. Indeed, believing a dummy pill stops pain triggers endorphins in the same brain area targeted by real painkillers.
Another theory cites Pavlov’s dogs, who, after a while, just had to see the white coats of the assistants who brought their food to start drooling. This conditioning theory suggests people only need to see the pill, cream or syringe to get the intended effect, even without the active drug.
But we know active drugs cause placebo effects too. Painkillers work a lot better when a medical person says they will work. A 1998 study claimed placebo effects accounted for an estimated 75% of the effects of antidepressants.
Nonetheless, the drugs still figure prominently in Australian guidelines and in 2012-13 Australian doctors wrote 20.5 million prescriptions for antidepressants.
The Right Fit
But if antidepressants are little better than a placebo, why do so many people take them? Well, the placebo data have been criticised, among others, for selective analysis of studies. They may be wrong.
And there are reasons why doctors and patients might favour medication that could help even a little. A busy waiting room makes speedy prescription writing attractive; advertising could make doctors think of drugs as the first option; patients often want a “quick fix”; and our culture reinforces drugs as a natural response to illness.
A trickier question is whether doctors should even prescribe antidepressants if they are really just placebos. But placebos can be powerful and some argue we shouldn’t jeopardise their strength by telling patients. A 2008 US study of 1,200 doctors found more than half prescribe placebos, often vitamin pills.
But there may be differences between countries too. Direct-to-consumer advertising of prescription drugs, legal only in the United States and New Zealand, may influence placebo responses. Advertisements for drugs show dramatic improvements that heighten expectations. Pictures of smiling people and beautiful scenery also promote positive attitudes and beliefs.
Some think advertising is the reason placebos in antidepressant drug trials have become 14% more effective in the last 20 years.
And people with depression may show stronger placebo responses. Psychologist Irving Kirsch thinks this is because hopelessness is so dominant in depression. Placebos give hope so they may work better for this particular illness.
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