The company behind the ubiquitous iPhone and iPad is famously secretive, but there a few little known facts about the California-based company.
1 Steve Jobs was adopted and half Syrian
Apple’s legendary co-founder and chief executive died in October 2011, but while heading up the company Steve Jobs revealed that he was actually adopted and half Syrian. His biological parents, Joanne Schieble and Syrian immigrant Abdulfattah Jandali met as 23-year-old students at the University of Wisconsin.
Jobs was put up for adoption in 1955, through pressure from Schieble’s parents. Schieble and Jandali later married and had a daughter, Jobs’ biological sister.
2 Apple’s first computer was satanically priced
Apple’s first computer, the Apple I, was priced at $666.66. Steve Wozniak apparently priced it without realising that the triple-six configuration had Satanic connotations, instead pricing it at one-third over the wholesale price of $500, and preferring one repeating digit over 667 because it was “easier to type”.
3 Apple ships everything by air, not sea
Apple is Cathay Pacific’s biggest freight customer, as it prefers to move most of its stock by air instead of boat. The benefit is being able to move stock quickly rather than cheaply, with stock moved from China to the US in 15 hours instead of 30 days. It means that less money is tied up in stock (normally on credit) before it can be sold on.
It also means that phones, tablets and computers all worth in excess of £500 each are not sitting in a container at sea which might sink or get hijacked.
4 A Macintosh is an apple variety
The Apple Macintosh is so called because the macintosh was Jef Raskin’s favourite variety of Apple.
At the time it was just a codename, which Steve Jobs reportedly tried to change to “bicycle” while Raskin was out of the office, but Macintosh stuck until the end of product development and made it onto the box.
5 Apple’s hero shots aren’t computer generated
The big, glossy super-high-resolution photos of Apple’s latest products in adverts and on its site are not computer generated. Instead, they are a painstaking blend of hundreds of high resolution, super-close up photos all with narrow depths of field.
The individual images are stitched together, in a similar way to high dynamic range photography which blends photos with different exposures, into one massive, ultra-high-resolution image entirely in focus.
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