Study: Quitting Facebook Has an Unexpected Positive Side Effect

February 6, 2019

There are plenty of reasons to give Facebook the boot, from privacy to concerns about political manipulation.

But according to a new study, there may be further benefits to quitting Facebook.

Researchers from Stanford University and New York University found that deactivating Facebook helped some users reduce their online activity, increase offline activities including socializing with family and friends, and reduce political polarization.

Valuable Data

The study found a randomized sample of 2,844 users through Facebook display ads, offering about half of them $102 — roughly the value of your data to Facebook — in return for deactivating their Facebook profiles for four weeks, starting right before the November 2018 midterm elections and ending shortly after. A control group was not compensated.

The results are encouraging: the participants that deactivated their accounts freed up an average of one additional hour a day. Some users used that time to watch more TV or spend time with family and friends.

But the group who deactivated was also “less likely to say they follow news about politics or the President, and less able to correctly answer factual questions about recent news events,” according to the paper.

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